Online Graduate Certificate in Business Analytics Course structure

This subject introduces you to business and data analytics with a strong focus on practical outcomes that are directly applicable to business contexts. It provides a comprehensive understanding of current theories, frameworks, applications, and technologies that support data-driven decision-making in organisations. You will gain hands-on experience with industry-standard analytics platforms to conduct descriptive analytics and build interactive dashboards aligned with business needs. The subject explores the strategic role of analytics in digital transformation, performance management, and continuous improvement. Key topics include descriptive analytics, visualisation tools, data ethics, and cybersecurity. Industry-based guest lectures provide insights into how organisations are applying analytics to enhance business performance and address emerging challenges.
Upon completion, you will be able to explain the role of analytics in business environments, apply analytical tools, evaluate ethical considerations, and align analytics strategies with organisational objectives.

Cybersecurity for Business provides a comprehensive overview of cybersecurity principles, practices, and frameworks for managing cybersecurity risks in organisations. Cybersecurity plays a critical role in an organisation’s operations by safeguarding its assets, ensuring regulatory compliance, and enhancing overall business resilience. The subject covers key topics, including cybersecurity threats, attacks, governance frameworks, cybersecurity risk management, cybersecurity policies and procedures, and compliance. You will explore cybersecurity for businesses through a combination of tailor-made case studies and hands-on workshops, offering a comprehensive understanding of theoretical principles alongside practical application in real-world scenarios. It develops the skills necessary to craft effective cybersecurity strategies that align with organisational goals and regulatory requirements. The course will also examine the ethical, legal, and regulatory dimensions of cybersecurity.

Artificial Intelligence (AI) is transforming the nature and function of business. However, business leaders are challenged by the effective and competitive adoption of AI. This subject provides you with an industry-ready skillset to empower productivity, innovation and decision-making across the business ecosystem. You will learn to apply prompting techniques, build and evaluate AI chatbots, construct and articulate AI strategies. Alongside AI capabilities, you will recognise and address the risks of AI, ethics and cybersecurity through a deep understanding of local and international guidelines, regulations and governance. You will foster an AI-first mindset for the effective and responsible practice of AI in any business or industry environment.

Vibe coding and AI-assisted coding are recent AI capabilities that significantly reduce the cost, time and expertise required for technology adoption and development. These unlock innovation opportunities for SMEs and startups operating with limited budgets. This subject will provide you with technical, creative and problem-solving skills for the design, development and evaluation of prototypes for startups and related business environments. The risks and limitations of vibe coding will be learned alongside conventional coding methods, ethics and cybersecurity guidelines. The ecosystem, opportunities and challenges of AI startups will be a further topic of this subject.